Big Bear Lake, CA, October 8, 2012 – Rebecca Hrabia will step into the role of Director of Operations at the Big Bear Lake Resort Association, following Rick Shoup’s resignation as President and CEO to spend more time with his family. Hrabia has been with the Resort Association since 2004, and she’s credited with increasing sales dramatically and improving the phone and computer systems.

RA Board of Directors President Joyce Reed said in a press release, “Rebecca was an easy choice to fill the leadership role for the RA. She has keen knowledge of industry trends and is always looking out for our members’ best interests. She has strong managerial skills and she has a tireless devotion for the continued success of the RA.”

Ms. Reed added, “We thank Rick Shoup for his great work he provided the RA since its inception as a marketing consultant and more recently as president and CEO.”

BBLRA is in the process of reorganizing its structure, which includes a more active role from the Board of Directors with day-to-day operations. The Board of Directors will also set forth more efficient ways to utilize its marketing budget.

In addition to Hrabia there are other changes to the BBLRA staff. Monique Rangel has been promoted to Director of Visitor Information Services and Dawn Elig is the latest edition of the BBLRA team taking over the Office Manager position. Dan McKernan will continue as Director of Marketing and Public Relations and Tina Hauer continues as Manager of Internet Marketing. The current staff is expected to take on additional responsibilities because of the organization’s leaner structure.