Sacramento, CA, April 13, 2011, noon – The senior citizen population in California is one of the fastest growing driving-age demographics in the state. According to the California Department of Finance, there will be more than six million seniors in the state aged 65 and over by the year 2020. With more and more seniors taking to the roads every year, the CHP has received a federal grant that will not only help educate senior drivers and raise their awareness about how to keep safe on the roads, but will ultimately assist in the CHP’s mission of saving lives. The overall goal of the “Keeping Everyone Safe (KEYS) II” grant is to reduce the number of fatal and injury collisions caused by senior drivers. The CHP will launch a statewide public education and awareness campaign focusing on senior traffic safety and mobility. Television and radio public service announcements and community-based committees will be established. These committees will collaborate to assess the issues most relevant to senior drivers and to make recommendations to address the needs of the senior driving community. These committees will include members from public and private organizations, including law enforcement, health and aging professionals, transportation agency representatives and other interested parties. In addition, CHP personnel will conduct public awareness and educational presentations statewide.
[audio:https://kbhr933.com/wp-content/uploads/SP30614.mp3|titles=Senior Driving Campaign]