Big Bear Lake, CA, November 19, 2012, 6am – Holiday shoppers can make a big difference in the community by shopping at small businesses the Saturday after Thanksgiving. Black Friday is known for being the day when a lot of people like to get up early and line up outside department stores, but if you’re looking for something unique and want to support your friends and neighbors, then you need to support Small Business Saturday. The holiday shopping season is crucial to small businesses, which are still recovering from the slow economy. The number one problem facing small businesses is weak sales. According to a Small Business Saturday Survey, nearly half of all independent merchants plan to incorporate Small Business Saturday into their holiday marketing plans, while many plan to offer special discounts on Saturday, November 24. Supporting small businesses during the holidays pays dividends throughout the year. Small and independent business owners are among the most generous supporters of civic groups, local charities, youth sports, schools and virtually every other form of community activity. Shopping locally is a great way to help your friends and neighbors, and create jobs and opportunities in our own community.