Tag: Big Bear Lake Resort Association

Resort Association Turning 20, Changing Name

Big Bear Lake, CA, December 4, 2013 – The Big Bear Lake Resort Association is now doing business as the Big Bear Visitors Bureau. The name change was approved by the Association’s board of directors at its last board meeting in November. Director of Operations Rebecca Hrabia explained, “‘Resort Association’ is not a common term used in the travel industry. We have progressed so much over the years that it was only fitting to change our name to something that ties in well with our mission to promote tourism in Big Bear.” The name change comes in time for the organization’s 20-year anniversary in 2014. Big Bear Visitors Bureau is a voluntary membership-based organization charged with marketing the Big Bear Valley. Voluntary membership dues give it a marketing budget of over $1,000,000, which pays for television and radio advertising, broadcast promotions, publicity, Internet, Central reservations and collateral materials, including the Big Bear Lake Visitor’s Guide and the Where to Eat, Shop & Play...

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Resort Association Meeting

Big Bear Lake, CA, March 19, 2013 – The Big Bear Lake Resort Association is hosting its Annual Membership Meeting on March 20, 2013 at 5:30pm. Workshops precede the meeting beginning at 4pm, topics include Getting Your Story In The Media’s Hands and Discovering The Best Internet Marketing Techniques For Your Business. Registration will take place at 5:15 pm and the business meeting begins at 5:30.The guest speaker will be Brian Tucker of DVT Marketing Enterprises representing Discover IE. The meeting will be held at the Best Western Big Bear Chateau on Moonridge Road. Food and beverages will be served after the close of business. If you have not done so already, please RSVP by 5pm (today) Tuesday, March 19,...

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Discount For Lift Tickets & Lodging At Big Bear Mountain Resorts

Big Bear Lake, CA, November 12, 2012, 12:30pm – Today is the first official day of the 2012-2013 winter ski season at Big Bear Mountain Resorts (Snow Summit and Bear Mountain). In celebration of opening day at Big Bear Mountain Resorts, the Big Bear Lake Resort Association announced a 48-hour sale that offers a 50 percent discount off midweek lift tickets bundled together with 25 percent off lodging accommodations good for the 2012-2013 winter ski season. The offer is only available for purchase until 9am on Wednesday, November 14. To qualify for the 50 percent off lift tickets to Snow Summit and Bear Mountain guests must book at least one night lodging accommodation for arrivals during the 2012-2013 winter season. The 48-Hour Lift Ticket Special Offer is a one-time 48-hour sale that is available at www.bigbear.com or by phone at 800-424-4232 from 9 a.m. to 5 pm. Availability is limited, blackout dates and other restrictions may apply, and the offer cannot be used with any other specials or...

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RA Appoints Rebecca Hrabia As Ops Director

Big Bear Lake, CA, October 8, 2012 – Rebecca Hrabia will step into the role of Director of Operations at the Big Bear Lake Resort Association, following Rick Shoup’s resignation as President and CEO to spend more time with his family. Hrabia has been with the Resort Association since 2004, and she’s credited with increasing sales dramatically and improving the phone and computer systems. RA Board of Directors President Joyce Reed said in a press release, “Rebecca was an easy choice to fill the leadership role for the RA. She has keen knowledge of industry trends and is always looking out for our members’ best interests. She has strong managerial skills and she has a tireless devotion for the continued success of the RA.” Ms. Reed added, “We thank Rick Shoup for his great work he provided the RA since its inception as a marketing consultant and more recently as president and CEO.” BBLRA is in the process of reorganizing its structure, which includes a more active role from the Board of Directors with day-to-day operations. The Board of Directors will also set forth more efficient ways to utilize its marketing budget. In addition to Hrabia there are other changes to the BBLRA staff. Monique Rangel has been promoted to Director of Visitor Information Services and Dawn Elig is the latest edition of the BBLRA team taking over the...

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Cycling Fans Get Red-Carpet Treatment At The Finish Line

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