Tag: BBMR

Big Bear, CA, February 13th, 2016 – Did you know that Big Bear is one of the most important and amazing ski and snowboard destinations in the country?  According to a new article in Ski Magazine, it just might be. Big Bear Mountain Resorts is a fantastic winter sports location, and it’s not just because of the beautiful snow and stunning scenery… it’s because of the wide variety of people it attracts.  Just in lining up for the lift or grabbing a bite at the Beach Bar your’re apt to see a vast array of our world’s different cultures and lifestyles, and they’re all about just having a great time. This diversity of clientele is what all winter sports resorts aspire to…even more specifically, the goal is to attract multi-ethnic Millennials from different economic circumstances to the slopes.  Millennials think and consume differently, and the ski industry must cater to them as clients if it is to continue to flourish.  Big Bear is the best example of how to make that happen. So grab your snow gear, grab your friends, and head to the slopes of Big Bear! You’re going to have an awesome...