Improvement Agency Considers “Consumer Analytics”
July 13, 2009 by Catherine Sandstrom
Filed under Current News, Government
The City of Big Bear Lake Improvement Agency holds a special meeting today to consider hearing a presentation from the Buxton Company.
The company has written a detailed report outlining a retail and restaurant strategy to help in the economic development and build-out of certain business districts in the Big Bear Valley. The strategy aims to attract appropriate new businesses and help existing businesses better understand their consumer base and new opportunities. A lengthy report analyzes the segments of population who are residents, second homeowners and tourists — demographics classified by such names as “Heartlanders” and “Bohemian Mix” — and how we can better serve their consumer needs.
This morning’s meeting will be held in the Civic Center at 9:00.
Related posts:
- City of Big Bear Lake Presents Buxton Report Findings; Information Can Help Retailers Meet Consumers’ Demands
- Who Are Your Customers, and How Can Your Business Get More? City Presents Buxton Customer Analytic Report Next Wednesday
- City’s Improvement Agency Narrows Affordable Housing Projects to Two, Partners With Habitat for Humanity
- Improvement Agency Funds to Provide for Ongoing Updates to Village of Big Bear Lake
- Big Bear Lake City Council Considers Policy for Overnight Parking During Snow Conditions
After graduating from BBHS, Catherine moved to Los Angeles to attend Loyola Marymount University. In her 20 years off the mountain, most recently in Manhattan Beach, Catherine's career has included publishing, broadcasting, public relations and public education; she served as KBHR's News Director from April 2007 to July 2010.
