Big Bear, Ca, January 3, 2011, 12:00pm – The Big Bear Lake Resort Association and its members are pleased to announce its Central Reservations surpassed $1 million in lodging arrivals for December 2011. It is the first time ever in the Resort Association’s history that lodging arrivals reached the $1 million milestone (for a one month period). The record-breaking month for central reservations showed a 59 percent increase over a five-year average in lodging arrivals for the past five Decembers.  In addition to the fiscal milestone, the Resort Association’s website also surpassed records with 224,424 unique visitors in the month of December.  The previous record for unique visitors to in one month was 151,935 in January 2010.  Big Bear Lake Resort Association President and CEO Rick Shoup is proud of the Resort Association members’ continuous efforts. Shoup said, “Even in a down economy, the Resort Association has shown consistent growth in reservations and web site traffic. The terrific landmarks reached in December are a tribute to our customer-driven members and staff.”