Big Bear, CA , May 4, 2012, 1:00pm – Congratulations to Big Bear High School’s art department for placing first in California in the Van’s Custom Culture shoe design contest!  School representatives will be competing against four regional winners including the Northwest Regional winner, Mountain View High School, the Northeast Regional winner, Watkins Glen High School, the Southwest Regional winner, Rio Rancho High School, the Southeast Regional winner, Eastern High School for the grand prize of $50,000.  In addition to the grand prize, each runner up will receive $4,000. Thanks to Big Bear High School supporters for voting on-line to cast their vote for our talented Big Bear High School student designers.  The five schools will compete on May 30th at the Long Beach Museum of Art with five celebrity judges including Whitney Port, Tony Alva, Jordan Buckley, Oliver Peck and a special surprise guest deciding who will receive the grand prize.  National shoe retailer, Journeys, has teamed up with Custom Culture to choose their favorite Local Flavor themed shoes and award a separate $5,000 prize to that school along with $1,000 to each of the four runners up.  So, Big Bear High School’s art program is $5,000 richer with the hope of winning it all, as much as $55,000!