Big Bear Lake, CA, July 8, 2011, noon –
This summer Big Bear Lake is on board to battle the ongoing epidemic of childhood obesity with its new initiative KIDS. GET OUTDOORS. WIN. The new campaign is designed to promote healthy lifestyles and demonstrate that kids who get active outdoors while on vacation will have loads of fun while keeping fit with the proper amount of exercise. The Big Bear Lake Resort Association is on a mission to prove exercise in the great outdoors is more fun, imaginative and entertaining than video games and other electronic devices that keep kids from appropriate daily exercise. This summer Big Bear introduces a new interactive stamp booklet designed to introduce kids to different outdoor activities. The stamp booklet is similar to a scavenger hunt, which gives kids an opportunity to collect stamps at different locations in Big Bear Lake to win exceptional prizes such as a new mountain bike, new snowboard or grand prize all-inclusive trip to Big Bear. Stamp booklets are available at the Big Bear Visitor Center, 630 Bartlett Road in Big Bear Lake or participating local businesses called Outdoor Fun Spots. Each time a child finishes an activity associated with an Outdoor Fun Spot such as kayaking, canoeing, stand up paddleboarding, wakeboarding or mountain biking, he or she gets the booklet stamped and starts winning from the first stamp collected. The grand prize is an all-inclusive trip to Big Bear for four people and includes two nights lodging, ski lift tickets, ski/snowboard rentals, a gift certificate to a Big Bear restaurant and season passes to the Big Bear Discovery Center’s 2012 Summer Concert Series. For more information about the KIDS. GET OUTDOORS. WIN. program including a list of Outdoor Fun Spot locations, prize listings and official rules visit www.BigBear.com or call 800-424-4232.